Mathieu Marnat

This degree is ideal to find out more about what I learnt during the previous year. Thus, in the first year, I learnt more about e-marketing, web design, search engine optimization and I improved my english skills. Next year will allow me to go on this way while getting to know new domains such as benchmarking or project management.

This year went by really fast. As I wished, I was able to learn new things and to get away from topics that are too scientific. Among these new things there is : e-marketing, communication, management, negociation or intellectual property. I could not wait to use this knowledge in a practical manner and the internship at a Chamber of Commerce was the perfect occasion.

In Belfort, I had the opportunity to work even more on my technical skills. Moreover, thanks to some special subjects that I chose I found about patents for inventions, sociology and project management.
While I was in this engineering school, I realized that such a scientific environment was not what I wished for my future career. That's why I decided to go on a different path by choosing to pursue my studies in a Bachelor's degree specialized in e-marketing, communication, website development and the web in general.

Being passionate about information technologies for years, I decided to study computing sciences after the A-level. The valuable skills I learn during these two years are still something that I use daily. Besides, this course was an excellent springboard : I was able to go to England for an internship (which was something I wanted to do for a long time), and then I could get into an engineering school.

This internship was ideal because it allowed me to use my various marketing and technical skills. Indeed, writing and defining the offer for e-mails require marketing skills. On the other hand, thanks to my technical background, I was able to make many suggestions and create new e-mails with Photoshop and integrate them in HTML. Then, I could send it myself and optimize deliverability.
In conclusion, this was a very enriching experience in a field which is constantly evolving, and still really important for direct marketing : the e-mailing.

This internship allowed me to enter the world of web agencies with a lot of different tasks, all related to webmarketing.
Thanks to this experience, I now have deep knowledge of the different fields of webmarketing : search, display and affiliation. Also, the work rythym in a web agency is very formative : you have to deal with several accounts at the same time. Finally, being in contact with the clients was very fulfilling.

During this internship I was part of the Content Development Team which carries out a large number of tasks whose purpose is always to insure the quality and the number of products and offers online. In Munich, I was in touch with new cultures in this company where seven countries are represented. The way the firm works was very inspiring, especially the collaboration between departments (for instance, my projects had to be also approved by SEO, community and sales departments).

A very good (and first) professional experience in France. This internship was an excellent way to put my knowledge to use. Therefore, I was able to help in various ways : by launching a web trophy, by improving SEO, by developping new features for the websites of the Chamber of Commerce. I used of large range of skills in different missions.

The placement in England taught me how to adapt to a new environment. Also, it helped me improve my knowledge of the English language, which is nowadays really useful. Finally, it developed my interpersonal skills because I had to communicate with a lot of people despite the obstacle of another language.